Explain movement
Connect a performance spike or drop to the changes that happened nearby.
Change History
Understand what changed before performance moved.
Adynamite helps teams connect performance movement to budget edits, creative launches, campaign changes, rules, and reporting notes.
marketing change historyad account audit trailcampaign change trackingpaid media change log
Change history
Events near performance movement
Fri 09:42Review
Budget moved to weaker query cluster
Google Ads - CPA rose after change
Thu 16:10Positive
New UGC creative launched
Meta Ads - CTR improving
Wed 11:25Monitor
Fatigue rule created
Automation - monitors frequency above 4.5
What it helps you do
Move from signal to decision.
Review decisions
See what was changed, by whom, when, and why it mattered.
Improve retros
Use the history to make better weekly reviews and client conversations.
Why it matters
The decision gets easier when the evidence is visible.
Performance rarely moves in isolation. A good change trail helps teams stop guessing and start reviewing the decisions that shaped the week.
How it works
- 01Collect campaign, creative, rule, and report events.
- 02Show them in a timeline beside performance movement.
- 03Filter by account, campaign, action type, or date range.
- 04Use the timeline in Copilot answers and reporting.
Data it works with
Campaign editsBudget changesCreative launchesAutomation outcomesReport notesPerformance movement
Who uses it
Media buyers
Agency account leads
Growth leads
Analysts
Example workflow
A realistic way teams use it.
Drop investigation
Check which changes happened before CPA or ROAS moved.
Client proof
Show the work completed during the week without rebuilding the timeline manually.
Team review
Use change history to learn which decisions helped or hurt performance.
FAQ
Questions teams ask before they try it.
Is this only for automations?
No. It can include manual changes, rule outcomes, creative launches, and report notes.
Can Copilot use change history?
Yes. Change context is useful when explaining why performance moved.
Is it useful for agencies?
Yes. It helps show what changed during the week and why it mattered.
See this workflow in Adynamite.
Start a trial or book a demo to map the workflow to your accounts, team, and reporting rhythm.